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OUR STORY

  • Founder
    “Every storm you endure becomes a light to guide others. Success is not measured by standing above others, but by looking back to see how many hearts you’ve touched along the way.”
    — Seok Ling Koo
  • Founder

    “You cannot control the wind, but you can adjust your sails. The world will not always unfold as you wish, but your attitude will shape your direction.”

    — Lliss Wong
  • Co-Founder
    “Don’t hesitate. Just go for it. True growth requires unwavering self-discipline, and successful people are not those who never fail, but those who never stop moving forward.”
    — Wei Sheng Lau
  • Co-Founder
    “Pack, depart, and soar. Business class awaits. The best way to predict the future is to create it. Opportunities don’t happen. You create them.”
    — Yu Heng Lau
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DISCOVER OUR HISTORY

1991–2002: Laying the Foundation

In 2002, we launched our inaugural Baby Night Cream, marking our pivotal transition from beauty services to a dedicated professional skincare brand.

2013: Embracing the Digital Era

As technology advanced and consumer habits evolved, we made a bold shift to online sales in 2013. This move broke geographical barriers, expanded our global reach, and democratized access to premium skincare.

2015: Social Responsibility in Action

Fox Fairies proudly sponsored Run & Ride with Stars and the Han Chiang College Graduation Exhibition. We championed beauty as a force for empowerment, nurturing young talent and fostering confidence through self-expression.

2018–2020: Innovating for Diverse Needs

We expanded our portfolio with scientifically advanced solutions tailored to diverse skin types:

  • Whitening & Hydrating Mask

  • Milk Cleanser

  • Hydro Gel

  • Refining Toner

  • Foaming Cleanser

  • Baby Foxy

This era solidified our reputation as innovators in professional skincare.

2020–2022: Redefining a Classic

After two years of rigorous R&D, we relaunched our iconic Baby Night Cream with a modernized formula—harnessing superior ingredients and cutting-edge technology to meet contemporary skincare demands.

In 2022, we sponsored the Malaysia Supermodel Search, celebrating authenticity and self-assurance as the essence of true beauty.

2024: A New Chapter Begins

Fox Fairies Malaysia Sdn. Bhd. was officially established in 2024, marking a strategic evolution in our brand structure and reaffirming our commitment to global expansion.

Later that year, we unveiled a refreshed visual identity and repackaged the Baby Night Cream to embody our “Skincare with Happiness” philosophy. Our mission: transform skincare from a daily routine into a joyful ritual that nurtures both skin and spirit.